Documents
User Terms
Version 1.0, effective 11 September 2026. These User Terms apply to every person with an account in Elixir. They sit alongside the Terms of Service, which the organisation you use Elixir for has accepted and which govern the commercial relationship.
1. Who these terms are between
These User Terms are between you personally and Alchemy EMEA Limited ("Alchemy", "we"), registered in England and Wales, company number 16104791, registered office 167-169 Great Portland Street, 5th Floor, London W1W 5PF, and they govern your account in Elixir, the service currently known by that name. The Terms of Service between Alchemy and your organisation govern what the organisation has bought, how it pays, its data and its liability; these User Terms add your personal obligations as the person using the service and give you no contractual rights against Alchemy; your rights over your own personal data are set by law and described in the Privacy Policy.
2. Who you are acting for
Everything you do in the service you do for the organisation whose organisation, workspace or project you are in. If you were invited to a workspace or a project as a guest or a viewer, you act for the organisation that invited you, and its instructions to you govern what you may do with what you see. Where you are in a workspace that one organisation provides to another, such as an agency's client workspace, you act for the organisation that invited you to it.
3. If you are the organisation
If you created the organisation and are its only user, or the organisation is you trading in your own name, you have accepted the Terms of Service on its behalf and these User Terms for yourself, and the two are read as one: where they speak to the same act, the Terms of Service govern, and these User Terms add nothing to your liability. Deleting your account then deletes the organisation; the 30-day period in the Terms of Service applies to both, in place of the 60-day period in section 18.
4. Your account
Your account is personal to you. One person per seat: do not share your sign-in details or let anyone else use your account, and accept an invitation only with the email address it was sent to. You must be 18 or over and you use the service in the course of a business, not as a consumer. Keep your account details accurate, and tell us promptly at legal@elixirai.io if you believe your account has been compromised.
5. Accepting these terms
These User Terms bind you from the moment you create an account or accept an invitation to an organisation, workspace or project. Changes are published on the legal index with a new version number; a material change is brought to your attention in the service before it applies, and a non-material change takes effect on publication. Your organisation's Owner accepts the Terms of Service for the organisation; you do not, unless section 3 applies to you.
6. Using the organisation's data
The prompts, keywords, competitor sets, brand terms, collected results, reports, dashboards and settings you can see are the confidential information of the organisation you are acting for. Use them only for that organisation's business and for the clients it serves through the service. Do not use anything you obtain from the service to train or fine-tune a machine-learning model, do not resell or redistribute it, do not add a prompt or keyword that targets a private individual, and do not attempt to reach data the service has not given you access to.
7. Sharing and share links
A dashboard link works only for people who already have access to that organisation; forwarding it to anyone else does nothing. A public report link is different: it opens for anyone who has it, without signing in, until it expires or the organisation withdraws it by deleting the dashboard it came from. Create a public report link only where the organisation permits you to share that data outside it, send it only to people the organisation would allow to see it, and treat where it goes as your responsibility. Alchemy cannot know who you have given a link to.
8. Exports and copies
Anything you download or export from the service, or read through an API key, remains the organisation's confidential information in your hands. Use it only for the organisation's purposes, keep it where the organisation permits, and delete your copies when you leave the organisation or when it asks you to. These obligations, and those in section 6, last for as long as your organisation's confidentiality obligation under section 9 of the Terms of Service lasts.
9. Other people you will see
The service shows you the names, email addresses, roles and actions of other people in your organisation, and shows yours to them, including in invitation emails and in the record the service keeps of key actions. Treat that information as the organisation's and use it only for its work. The Privacy Policy explains what Alchemy holds about you.
10. Inviting people
If your role lets you invite people, invite only those the organisation permits, and confirm for each that they may lawfully be given access to what they will see. Your invitation is the organisation's instruction to us to give that person access, and your email address is shown to the person you invite.
11. Distil, the assistant
Distil is an automated system, not a person, and its replies can be incomplete or wrong. Check anything it tells you before you act on it; it is not professional advice. It reads the organisation's project data only while you have data access turned on for a conversation, and you can turn it off again during that conversation. What you type, and the project rows it reads while data access is on, are sent to the AI provider named for the assistant on the sub-processor page. Do not put personal data, or confidential information belonging to anyone outside the organisation, into a message unless you may lawfully do so, and do not use the assistant to make a decision that has a legal or similarly significant effect on a person. Each message spends the organisation's allowance; send messages only for the organisation's purposes.
12. Other features that use an AI provider
Some features, such as prompt translation, brief generation and prompt suggestions, send the inputs you give them automatically, without a data-access switch, to an AI provider named on the sub-processor page. The same rules about personal data and outside confidential information apply to what you type into them.
13. Spending the organisation's allowance and money
Messages, top-ups and package changes spend the organisation's allowance or charge its payment method. Do these only with the organisation's authority and only where your role allows it. Only the organisation's Owner may choose a package or change the payment method. A top-up you buy is charged to the organisation's payment method, not to you.
14. API keys and connections
An API key you create belongs to the organisation, not to you, and keeps working after you leave unless it is revoked. Keep it secret, put it only in systems the organisation has approved, and revoke it if you believe it is exposed. If a feature lets you connect a third-party account you hold, you grant that connection for the organisation, you must be entitled to grant it, and the service will say who can revoke it.
15. Findings about other brands
Sentiment, criticism, gap and comparison findings are the service's automated classifications of text collected from search engines and AI engines. They describe what those systems said at the time. Do not republish them as statements of fact about a competitor or any other third party.
16. Previews and beta features
If you opt into a preview or a feature marked beta, you do so for the organisation. Such features are provided as they are, may change or be withdrawn at any time, and what you learn about them is Alchemy's confidential information.
17. Leaving an organisation
Your access to an organisation ends when you leave it or are removed from it. Dashboards, reports, API keys, pitches and settings you created stay with the organisation, which retains them; you keep no copy and no rights in them. Your assistant conversations stay private to you and are deleted with the organisation's data. If you are the only Owner of an organisation you cannot leave it: transfer ownership to someone else or delete the organisation.
18. Deleting your account
You may delete your account from its settings. It is recoverable for 60 days, then deleted as the Privacy Policy describes. If you are the only Owner of an organisation, transfer ownership or delete the organisation first (section 17); where section 3 applies, deleting your account deletes the organisation. Deleting your account does not remove the content you created for an organisation. If the organisation you created is deleted, your account is deleted with it, together with your access to any other organisation you belong to.
19. Guests and workspace viewers
If you were invited as a guest to a project or as a viewer to a workspace, you act for the organisation that invited you, you have no contract with Alchemy beyond these User Terms, your own employer gains no rights in the service, and the inviting organisation can withdraw your access at any time.
20. Your personal data
Alchemy is the controller of the data it holds about your account, and the Privacy Policy explains it. The organisation is the controller of what you and others put into its projects, and it instructs Alchemy under the Data Processing Agreement.
21. Suspension and closure
We may suspend or close your account if you breach these User Terms or where a security threat requires it, and we may suspend or end your access to an organisation when that organisation's agreement is suspended or ends. We will tell the organisation concerned when we do.
22. Liability
You owe the obligations in these User Terms to Alchemy. We will not claim damages from you personally for a breach of them: our financial remedy is against your organisation under the Terms of Service, as section 12 of the Terms provides, and its liability is measured once across both documents. We may suspend or close your access directly (section 21), and we may seek an injunction or similar order against you personally to stop or prevent a breach of sections 6, 7, 8, 14 or 16. These User Terms give you no claim against Alchemy; any claim about the service belongs to your organisation under the Terms of Service. Nothing in these User Terms excludes or limits liability that cannot be excluded or limited by law.
23. Third-party rights
Your organisation may enforce sections 6, 7, 8, 14 and 17 against you under the Contracts (Rights of Third Parties) Act 1999. No one else has any right under that Act to enforce these User Terms, and we may change or end these User Terms without any third party's consent.
24. Law
These User Terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
25. Contact
Support: hello@elixirai.io. Legal and privacy: legal@elixirai.io.